Competitive Strategies Google and Amazon †MyAssignmenthelp.com

Question: Discuss about the Competitive Strategies Google and Amazon. Answer: Introduction: Google Google is the world's most capable internet searcher. The world "Google" is currently oftentimes made utilization of as a verb which signifies "Search". So Google is an equivalent word for Search. We can state that a man is goggling the web implies looking through the web utilizing Google Search Engine. To systematize the world's data and make it all around available and valuable is the fundamental point of Google. Reason for taking Google is a standout amongst the most capable brand of nowadays. Strategies adopted by Google: Exceptional foundation: Google's services would not be conceivable without their framework which makes it hard for competitors to duplicate or even endeavour to match Google. Regardless of the possibility that they had the registering know-how, they would need to spend billions working from the beginning to build up the foundation of their operations (Hong, 2012). This makes Google's framework a manageable upper hand. Google's aptitude at running world-class framework, which furnishes firms with an unrivalled evaluating model for productive IT spend, including world-class dependability and security. Powerful search engine: Google's web engine is an effective instrument. Without web engines like Google, it would be difficult for all people to find ways to discover the data they require (Haucap Heimeshoff, 2014). Like all web search tools, Google utilizes an exceptional algorithm to produce query items. While Google shares s about its algorithms, the specifics are an organization mystery. This enables Google to stay aggressive with other search engines on the Web and decreases the possibility of somebody discovering how to mishandle the framework. Largest portfolio of products and services: Google, Inc. concentrates on enhancing the ways individuals interface with data. It gives various services and instruments for advertisers of all sizes, from basic content promotions to show and mobile publicizing and to distributors, regardless of size whether little or big (Bowonder, 2010). The organization fundamentally concentrates on the ranges which incorporate pursuit, promoting, working frameworks, stages, undertaking and equipment items. The search region comprises of a tremendous file of sites and other online substance which is influenced accessible through its to the web browser to anybody with an Internet association. Google culture and brand: Google has an open and entrepreneurial culture, for the most part taking after the way of life of new companies where everybody's thoughts are esteemed and everybody in the group is made happy with imparting their insight (McWilliams Siegel, 2011). The organization's structure is non-hierarchical and level that permits coordination effort amongst groups and influences the administration to position simply to approach. Google's way of life likewise fills in as a perfect medium to cultivate the organization's development and, truth be told, a few imaginative results of the organization can be credited to its way of life Google employees skills: Google spends critical endeavours in hiring, holding and inspiring its employees skills. The organization considers its key work force and administrations basic for long term vision and critical to execute its business procedures (Johansson Newman, 2010). Google contends with a few other tech organizations, for example, Microsoft, Facebook and Yahoo for its workers and ensures it can hold those employees for longer period at Google. The organization contracts best software engineers with its goodwill of extraordinary work environment in comparison to other organisation and creates a solid and motivated workforce that are socially fit to the organization and are massively productive. Introduction: Amazon Amazon was begun by the name Cadabra in 1994 by Jeff Bezos. It went online as amazon.com in 1995. What began as an online book shop today has ended up becoming the biggest online retailer on the planet. The organization's name Amazon has genuinely progressed toward becoming as large as the Amazon River from which it took motivation. Reason for selecting Amazon is worldwide popularity amongst buyers for every deal. It perceived excellence in field due to its innovative competitive strategies. It established itself among customer as online brand in very short time. Strategies adopted by amazon: Powerful online network: Amazon created a strong platform for the sale of goods and services by an adoring community of individuals and businesses (Delios, 2010). There are large number of things across finished a considerable number of groupings accessible to be acquired on Amazon on any given day. Around more than 147 million people now use the online association Amazon. Amazon enables on a local, national and worldwide introduce with changed districts in business areas around the world. Customer value: At the point when a customer initially goes into Amazon.com he/she is given Featured Product by the site, But when the client visits for the second time the recommender framework consequently gives items by examining client interests and identity (Teece, 2010). Client securing and maintenance has been the most need to Amazon.com technique. Through site Amazon keep up advanced correspondence that mechanizes the way toward making an incentive for the client. Pricing strategy: Amazon.com gives items altogether less expensive than its rivals. One of the fundamental dreams of Amazon.com depends on the long haul design (Voola O'Cass, 2010). This influences less demanding for amazon to go for broke of low benefit so as to prevail in future. A gauge indicates how it is feasible for amazon to wind up noticeably beneficial with most minimal cost. An item by and large gets sold in 33 days through amazon.com. On the opposite side it contenders like best purchase took 70 day to offer the item. Enterprise resource management: Amazon utilizes oracle as the ERP. It has bigger database which hold data identified with client. Customers requesting process is automated as the request is taken as it consequently discovers the closest appropriating community for the conveyance. This framework secures the request satisfaction process with the request following and decreases any dissemination botches. By this framework the organization lessened half of its client benefit contacts since 1999 on account of less errors. Conclusion: Methodologies used by Amazon and Google are elite and alluring. Their clients retention is comparatively high in contrast with others. Google offers a few valuable elements to make email encounters as smooth as conceivable which incorporate spam sifting, discussion see, worked in visit and video calls which make its items and administrations more alluring. On the opposite side, Amazon is as of now making a predominant brand picture for all items it pitches to the client and unravels questions for every client by staying accessible unequalled. References: Bowonder, B., Dambal, A., Kumar, S. and Shirodkar, A., 2010. Innovation strategies for creating competitive advantage. Research-technology management,53(3), pp.19-32. Delios, A., 2010. How can organizations be competitive but dare to care?.The Academy ofManagement Perspectives,24(3), pp.25-36. Haucap, J. and Heimeshoff, U., 2014. Google, Facebook, Amazon, eBay: Is the Internet driving competition or market monopolization?.International Economics and Economic Policy,11(1-2), pp.49-61. Hong, Q.M.Z., 2012. Baidu and Google's Competitive Environment and Competitive Strategy Analysis.Science Mosaic,2, p.006. Johansson, B. and Newman, M., 2010. Competitive advantage in the ERP system's value-chain and its influence on future development.Enterprise Information Systems,4(1), pp.79-93. McWilliams, A. and Siegel, D.S., 2011. Creating and capturing value: Strategic corporate social responsibility, resource-based theory, and sustainable competitive advantage.Journal of Management,37(5), pp.1480-1495. Teece, D.J., 2010. Business models, business strategy and innovation.Long range planning,43(2), pp.172-194. Voola, R. and O'Cass, A., 2010. Implementing competitive strategies: the role of responsive and proactive market orientations.European Journal of marketing,44(1/2), pp.245-266.

Undergraduate Application Essay Samples Secrets That No One Else Knows About

Undergraduate Application Essay Samples Secrets That No One Else Knows About Gossip, Lies and Undergraduate Application Essay Samples Colleges are searching for a feeling of maturity and introspectionpinpoint the transformation and demonstrate your private growth. Being part of a very good educational institution can be rather costly. It is thought to be absolutely the most significant part your application, since the scholarship committee will use this to assess who you are as an individual, and your outlook in life. Thus, State University isn't only the ideal spot for me, it is the sole location for me. To be effective, you want to take into account several facets. It's very useful to take writing apart so as to see just the way that it accomplishes its objectives. The way you start your application essay is vital to how well it's going to be received. Choose a law and explain why it's so important to you. Individual schools sometimes need supplemental essays. It permits you to apply for a variety of scholarships and distinguishes you from different students. Colleges are more inclined to admit students who can articulate certain explanations for why the school is a great fit about them beyond its reputation or ranking on any list. Some institutions request an essay about a student's choice of a unive rsity or career. Because you are interested in getting the essay to communicate the ideal information about you, you should do thorough preparation for the sample college admission essays to attain its purposes. Thus, the essay is supposed to coincide with the applicant's qualities and interests in order for it to boost the possibilities of admission. Sample college admission essays give applicants an opportunity to figure what things to write and what things to avoid. Writing the college application essay can be among the most daunting pieces of applying to college. Who Else Wants to Learn About Undergraduate Application Essay Samples? All you have to do is specify if you want your essay to be delivered. Possessing good essay examples provides the reader an in-depth and on-the-court idea about what a well structured and coherent essay appears like. You don't need to possess the very best writing skills as a way to be creative and compose an effective essay. Before you even begin writing the content of your college essay, there are a number of essay writing basic guide that you always need to bear in mind. At our essay support, essays are always delivered in a brief moment. An essay can be wholly heartfeltand terrible. If you are in need of a well-crafted essay, then you can count on us to deliver. Writing a college essay can be a challenging task in the beginning, but understanding how different topics of college essays work may help you later on. For a beginning, the typical application essay topics need you to use language that's absolutely free from language flaws and grammatical mistakes. Usually an application will provide an extremely wide topic with which you can do almost anything, or else they will permit you to write about whatever topic you want. Two new essay options are added, and a number of the previous questions are revised. Be sure to follow along with the correct format, consisting of the general pieces of an essay. In general, there's no single correct topic. The general format of your essay, for example, font size and margins, will solely be based on the instructions provided to you. Write about a problem you have or wish to address. Don't neglect to explain why the issue is significant to you! After placing your purchase, you will be in a position to talk with your writer directly at all times. As a consequence, spending money to manage your essays could possibly be challenging. There isn't a prompt to steer you, which means you must ask yourself the questions that will get at the center of the story you wish to tell. Your reply shouldn't be a book report. The Argument About Undergraduate Application Essay Samples Your application should consist of other intriguing things which you would not normally include in the resume. This procedure is not one in which that we would like to see evidence which you're just like everybody else. Every moment, without fail, I was the sole girl.

A Better Example Research Paper Topic on Islam

A Better Example Research Paper Topic on IslamThe paper sample for example research topics on Islam in your college class should be researched by you and your professors. It is up to you whether or not you want to share the research with them and if you do share it, you should make sure you post this information on your class web site so that your students can access it at their convenience. Of course, sharing this information does not mean you have to give your name or face to your students. This is a good way to demonstrate your efforts in teaching about a nation of Islam.Study paper topics on Islam are easily available to anyone who is willing to do a little bit of work. All you need to do is visit a few web sites and research the topic. It is important that you do your research in the state in which you will be teaching because there are a lot of differences between the states in America. You should also get in touch with the appropriate web sites if you are going to be using an example research paper topic on Islam in your college class.One example research paper topic on Islam can be found at the National Memo Project web site. Here you will find a wealth of information on Islam in America. This organization is dedicated to answering the questions that often perplex people about Islam. Some of these questions may be asked in your class. In this web site, you will also find a list of important contact numbers for the Islamic Center of America, the American Muslim Council, and Islamic Relief USA.Another place to obtain an example research paper on Islam can be found at the US Institute of Peace website. The United States Institute of Peace is devoted to public service and research. The site has numerous links to interesting and informative websites. One of the websites found on the site is a book review by Ted Charney, Ph.D., which gives a good overview of the topic.An example research paper on Islam can also be found at the National Endowment for Democracy 's website. The internet site features a variety of links. One of these links can be found at the Iranian Cultural Center, which provides information about Islam and Islamization. Also included on the Iranian Cultural Center's webpage is an interesting postcard from Iran. The postcard was originally printed by the Iranian Center for Persian Art.If you cannot find an example research paper on Islam on the Internet, you may be able to get one from a local college library. Of course, many students have not heard of Islam. You should make sure that the materials you obtain are authentic and approved by the Department of State. Although this is not a very good example research paper on Islam, it may be useful for demonstrating the type of information you will be covering in your class.A very good example research paper on Islam is one that uses both the liberal and conservative perspective. Many Muslims are moderates and tend to be less conservative than the fundamentalists. However, a l ot of Muslims who live in the United States do hold conservative views. Using this perspective allows you to use two opposite views to explain the issues, but you should remember that the other group is free to disagree with you.An example research paper on Islam can also be found in the book 'The Search for God in a Secular Age.' It contains an introduction, some historical information about Islam, as well as many short essays on various subjects relating to Islam. This book is written for both the student and the non-student. There are numerous chapters on the relationship between Islam and Western civilization, the origins of Islam, the characteristics of Islam, its position in society, Muslim Americans, Muslims in America, the most common misconceptions about Islam, various cultural issues, and even sections on holidays and family life.

Research Paper Topics For A Graduate Scholarship

Research Paper Topics For A Graduate ScholarshipHipaa research paper topics have been used in the past by different Universities, Colleges and universities throughout the world. The rationale behind such researches is based on the fact that it is in the best interest of the students. That is because there are several ways of conducting a research work such as an essay and letters.These are not enough for those who want to achieve good scholarship. Well, this can be avoided because the students are aware of this fact but are not able to do it at their best. One way to get rid of this problem is to avail the options available with regards to obtaining and maintaining a good scholarship and studies.There are so many types of scholarships available with regards to HIPAA research paper topics. One of the most popular ones is the GAP scholarship. This scholarship is more applicable for those students who are studying full time. If you are interested in pursuing a degree, then make sure tha t you will get a perfect scholarship.If you will want to get the best scholarship for yourself, then you should make sure that you look at all the papers. This will help you in making a decision regarding the funding that is going to be given out. It is best to make an inquiry about the different organizations that are available with regards to funding the scholarship.When looking at the research paper topics, they will provide the details regarding the research you can conduct for yourself. The importance of this research is very important because it will give you the data which will be based on your own self assessment.Although there are also other scholarship which are not related to these research in the social sciences. Some of the scholarships in this category are paid for the PhD's, Masters and Bachelors. The Bachelorsscholarship is very attractive because it will enable you to complete your PhD in some specialized field.You will find such a scholarship, which will provide yo u some major bonuses. Aside from having a good income, you will also be given the opportunity to develop yourself as a person. This will give you many options when it comes to choosing which organization to apply.

Writing A Good Argumentative Essay - How To Write One in 20 Minutes a Day

Writing A Good Argumentative Essay - How To Write One in 20 Minutes a DayIf you want to master argumentative essay writing, then you need to learn the basic principles of essay writing. The guide in this article will help you get started with an argumentative essay in as little as 20 minutes a day.A good argumentative essay is one that is based on facts and not just on opinions. Your facts must be backed up by the facts you present in your opinions. Here are some tips to help you achieve that.The first tip is to write the essay before you put it into your portfolio. This way you can think about it more thoroughly and then simply put your thoughts and feelings on paper. It is better to have the facts first, and then begin to write from there.The second important tip is to keep your opinions to the bare minimum. This can really be challenging at first, but you will soon realize that a little bit of bias can really detract from your essay.The third tip is to start writing at least two w eeks before you are due to submit your essay. This way you have enough time to really research the subject. Also, as mentioned above, you don't want to get too carried away with your own opinions and get completely carried away with your personal thoughts and emotions.The fourth tip is to keep it short. You don't want to bore your reader by continuously talking about your own experiences. Be as informative as possible and then leave the rest to the reader.These are the tips I use to get started with an effective argumentative essay. It is easier than you might think to master this skill. Try them and you will see a difference in your essay in no time.

Tennessee Vs. John Scopes Essays - Scopes Trial, John T. Scopes

Tennessee Vs. John Scopes: Tennessee vs. John Scopes: The monkey trial It was the year 1925 and in the town of Dayton, Tennessee a trial that would decide whether evolution could or could not be taught in schools was taking place. This trial was Tennessee vs. John Scopes and is commonly known as the monkey trial. This trial took place from July 10, 1925-July 25, 1925 (Douglas, On-line). Tennessee passed an act prohibiting the teaching of the Evolution Theory in all the Universities and public schools of Tennessee on March 13, 1925. The act went as follows: Section 1. Be it enacted by the General Assembly of the State of Tennessee, That it shall be unlawful for any teacher in any of the Universities, Normals and all other public schools of the State which are supported in whole or in part by the public school funds of the State, to teach any theory that denies the story of the Divine Creation of man as taught in the Bible, and to teach instead that man has descended from a lower order of animals. Section 2. Be it further enacted, That any teacher found guilty of the violation of this Act, Shall be guilty of a misdemeanor and upon conviction, shall be fined not less than One Hundred Dollars nor more than Five Hundred Dollars for each offense. Section 3. Be it further enacted, that this Act take effect from and after its passage, the public welfare requiring it. (Butler, On-line) Many people read Inherit the Wind and think they know the story behind the monkey trial when all they really know about is a fictional trial that resembles the monkey trial. It all started when The American Civil Liberties Union advertised in newspapers to locate a teacher in Tennessee who would be willing to test the Butler Act in the courts. Of course, the ACLU would pay all expenses. Dayton resident, George Rappleyea, saw an ACLU advertisement in a Chattanooga newspaper and persuaded his friend John Scopes to accept the offer. The only catch was that Scopes was not a science teacher and had never actually taught evolution. Scopes was a math teacher and football coach who had filled in for the sick biology teacher for two weeks at the end of the school year. With Scopes' permission, Rappleyea immediately notified the ACLU that Professor J.T. Scopes, teacher of science Rhea County High School, will be arrested and charged with teaching evolution (Menton, On-line). The Scopes trial began on July 10th, 1925 and lasted eight days. The trial became a major media event covered by over 200 newsmen. It was the first trial to be covered by a national radio broadcast, and the first to receive international coverage. Sixty telegraph operators sent daily reports over the newly laid transatlantic cable. Dayton became a spectacle as spectators, soap box orators, and vendors converged on the little town from all over America. Much of this attention resulted from the fact that two of America's most famous lawyers faced off on a deeply divisive religious and philosophical issue. How did humans come into being, and what control should parents have over how this subject is handled in our public schools (Menton, On-line). The chief lawyer for the prosecution was William Jennings Bryan, a popular speaker who is widely regarded as one of America's greatest orators. Bryan was a leader in the Democratic Party for nearly 30 years, and served as Secretary of State under Woodrow Wilson. Bryan was a conservative Christian who developed a strong interest in the creation-evolution controversy. He clearly favored creation, but was inquisitive enough about evolution to have read Darwin's On the Origin of Species. Bryan was knowledgeable enough of the scientific evidence to carry on a correspondence-debate with distinguished evolutionists of his day such as Dr. Henry Fairfield Osborn. Bryan publicly declared that he did not oppose the teaching of evolution in the public schools as long as it was dealt with as a theory rather than a fact (Menton, On-line). The chief lawyer for the defense, Clarence Darrow, was a well-known criminal lawyer who specialized in defending unpopular people and causes. Darrow was an outspoken ungodly man who was eager to discredit Biblical Christianity and promote evolutionism. Darrow made

CTV Newsnet Case Analysis Essays

CTV Newsnet Case Analysis Essays CTV Newsnet Case Analysis Essay CTV Newsnet Case Analysis Essay Chapter 3 CTV Newsnet [pic] 1. Abstract In January 2000, the CTV Newsnet was confronted with a threat to its reputation and growth. A tape with offensive remarks made by the News broadcaster Avery Haines’ were aired mistakenly, and it aroused great public indignation. By means of OB analysis, we found that Haines’ dispositional characteristics such as low emotional stability and lack of conscientiousness, heavy workplace stress, and different attribution processes conducted by the anchor, her coworkers and the audience may all be causes of that crisis. Therefore, we suggest that CTV Newsnet could deal with its reputation crisis and prevent the similar technical and behavioural mistakes in the future as the following: 1) communicating effectively with the viewers about the company’s value and attitude toward this incident, 2) setting up positive reinforcers and punishment rules to encourage desirable behaviour and eliminate undesirable behaviour, 3) holding periodical seminar to strengthen employees’ awareness of work ethics, 4) doing job redesign to verify job tasks and reduce working pressure, and 5) providing proper training programs to improve employees’ cognitive abilities and professional skills. Table of Contents 1. Abstract 2 2. Introduction 4 3. Case Analysis 4 3. 1 Personality 4 3. 2 Stress 5 3. 3 Actor-observer Effect7 4. Solutions8 4. 1 Operant Learning Theory8 4. 2 Coping with Stress 9 4. 3 Attribution Theory 10 5. Conclusion 11 6. Bibliography12 7. Appendices13 2. Introduction The news channel, CTV Newsnet, had been playing important role in practicing the CTV Inc. ’s philosophy which emphasizes the social commitment, such as caring about farming issues. However, in January, 2000, CTV Newsnet had faced a severe challenge to maintain its reputation. This incident started with the CTV Newsnet anchor Avery Haines, who had stuttered and flubbed while recording a report introduction on farmer issues. In order to cover her own embarrassment and ease the tension for other co-workers in the studio, she made a private self-deprecating joke which included inappropriate remarks about various minorities. Of course, they retaped this part, but later that day, a CTV technician mistakenly aired the wrong tape which included the error and the offensive comment to the public. Soon after, mountains of criticism and suspicions about CTV’s professionalism and integrity flooded into the company. The happening of this fatal mistake indeed had adverse impacts on the company’s reputation as well as its further expansion plan. Thus, the purpose of our report is to decrease the possibility of making small but fatal mistakes among employees and to improve their sense of responsibility. 3. Casa Analysis 3. 1 Personality and the Big Five Personality can be described as the individual’s personal style to deal with the world. For Haines, there is a whole mixture of features that describe her personality. When hiring Haines as a â€Å"Hostess† for CTV, Kowalski, the CTV News senior vice-president and general manager was applying one of the key concepts of OB: the fit concept (textbook P41). Indeed, Kowalski felt immediately that Haines is the right person to fit in the fast-paced and demanding milieu of TV. Kowalski was impressed by her personal and professional qualifications. At the professional level, Haines had won many awards, shown a high level of performance, and earned wide popularity. At the personal level, and according to the five-factor model of personality, Haines showed her openness (she was creative and eager to move forward from radio to television), agreeableness (she humbly accepted criticism and advice, and completely committed to the job) and extraversion (she was interested in everything and had quickly gained the support and affection from her co-workers) (Ng, et al. , 2005). However, her lack of emotional stability (self-confidence) and consciousness (responsibility) didn’t appear to Kowalski until the fatal errors occurred. In fact, Haines’ self-depreciating joke to cover her embarrassment and hide her vulnerability and awkwardness is a display of the lack of confidence and consideration of the consequences. According to the intereactionist approach, organizational behaviour is a function of both dispositions and the situation (George, 1992). Indeed, Haines was facing a weak situation where there are loosely defined roles and few rules, so it’s hard to define appropriate behaviour (Adler Weiss, 1988). As a result, personality tends to have most impact in weak situations, which was the case of Haines behaviour. 3. 2 Stress It was a very long day in CTV, they were preparing for a show talking about the farmers’ story which attracted growing attention all over Canada, and Haines due to being stressed made her famous mistake. Stress can be defined as a psychological reaction to the demands inherent in a stressor that has the potential to make a person feel tense or anxious (McGrath, 1970). In our case, the viewers of the broadcasting on the farmers’ issue were the potential stressors to Haines, whereas Haines was also the potential stressor to her co-workers. Haines’ personality which was discussed earlier can mainly determine the extent to which the potential stressor becomes a real stressor, and it also determines how she reacted to stress behaviourally, psychologically, and physiologically. This can explain why Haines can be a potential stressor who exerted in turn stress on the work environment in which employees actions were affected and the wrong tape mistake was made. In terms of Locus of control (which is a set of beliefs about whether one’s behaviour is controlled by mainly internal or external forces), Haines reacted in this way since she was an external person. This type of people are more likely to feel anxious in the face of potential stressors (Ng, et al. , 2006), and that’s the case of Haines when she made her famous mistake; she was stressed and started making jokes to overcome her mistake, unlike if she was an internal person (which internal factors determine her personality) she would have confronted her stressors. Furthermore, Haines suffered from managerial and executive stress, since she had a work overload on the day of the incident. Also, Haines has a heavy responsibility and her work carried considerate significance to CTV’s philosophy which addresses social commitment; thus, not only she was under great pressure but also her co-workers, which increased the possibility of the occurrence of the tape mistake. Finally, other general stress factors such as work-family conflict, Job insecurity, and role ambiguity might affect the level of stress among CTV employees and led to the problem in the workplace. 3. 3 Actor-observer Effect According to Attribution theory, people’s behavior can be attributed to dispositional and situational causes though they are not always accurate. When people are forming attribution to explain others’ behavior, biases and errors are hard to avoid. Thus, in the CTV Newsnet case, Haines and her colleagues in the studio did not perceive her joking as a big problem  ; on the other hand, viewers were more likely to attribute her comments to her real disposition. The fact that viewers and her co-workers had different perceptions of Haines’s joking reflected the actor-observe effect in attributing process (Watson, 1982).. In this case, Haines tended to attribute her making joke to some external factors. They may include her extreme tiredness with the heavy workload, the attempt to ease the embarrassment, and the certainty of a second recording. This is because Haines as an â€Å"actor† is more sensitive than â€Å"observers† (the audience) of the pros and cons that the environment offered (Textbook, p83). Moreover, she knew exactly her own thoughts and intentions which is to get herself and her co-workers relaxed. In general, people know better anout how and why their behavior varies by situations, while the observers tend to guess. In terms of the perspectives of Haines’ co-workers, they would also attribute Haines’ behavior to the external causes because they understood Haines’ motivation and thoughts in that specific situation, and they also know her personality well. They usually saw Haines as a talented, reliable and unbiased person. Thus, coworkers might perceive her making improper joke as an accident due to the low consistency and high distinctiveness of her this behaviour (Medcof, 1990). As the observer of Haines’s behaviour, CTV viewers had high possibility to commit the fundamental attribution error through overemphasizing dispositional causes and ignoring the possible environmental factors that may incur her joke making (Jones, 1979). Because viewers lacked the knowledge about the constraints, private thoughts, feelings, and intentions regarding Haines’s behaviour, they intuitively assumed that the anchor’s making discriminatory remarks reflected her real thoughts. Hence, they inevitablly felt horrified and annoyed. 4. Solutions: 4. 1 Operant Learning theory What happened to the CTV Newsnet indicated two main problems that threatened the maintenance of its reputation and integrity, less professional broadcasting and inferior technical error. Both behavioural mistakes should be eliminated for the sake of the entire company. According to the operant learning theory, two approaches could help CTV newsnet to improve their operationing effectiveness. One approach is to use appropriate positive and negative reinforcement to stimulate desired behaviour. The other is to use extinction and punishment to stop undesired behaviour (Textbook P49-55). In order to avoid such basic technical misconduct on the short-term basis, the CTV managers could adopt positive reinforcement by establishing periodical employee recognition programs. They include offerring financial rewards quarterly or annually to error-free employees and employees who made significant progress in their work. Moreover, a long-term training and development program can be conducted for technicians to learn how to operate the broadcasting equipment properly and efficiently as well as to adopt new technologies and upgrade their professional knowledge. To minimize the similar mishap made by Haines, CTV should create clear communication channel between company and employees to encourage a more direct feedback. It will give help the organization find out their employees’ personal or work-related difficulties so that their performance can be enhanced (Peterson Luthans, 2006). If employees’ problems were incurred by too much workload, managers should consider hiring extra staff or enhancing the efficiency of management to cut the workload for employees. If making mistake was due to the lack of job interest and enthusiasm, the company could offer employees the opportunity to rotate among different positions or grand employees more controling power over their tasks to raise their sense of involvement. Meanwhile, through the negative reinforcement, the upper management may also monitor employees’ job performance and behaviour. Building up a more strict set of operational rules helps prohibit undesirable behaviours in the studio. Any breach of the rules could lead to disciplinary actions such as a verbal warning, a written warning or an ultimate dismissal. Employees’ attemppt to eliminate these unpleasant outcomes (warning and dismissal) can motivate them to obey the rules (textbook, p50). Although punishment might cause unwanted impacts on employees’ working enthusiasm, it is a effective way to prohibit seriously adverse behaviour sometimes. It also serves as a sound warning for other potential mistake-makers and a necessary compromise for easing the public anger. In CTV case, Haines should be fired for her unprofessional behaviour though unintentional since it already incurred a huge wave of public irritation. The technician who played the wrong tape should also be punished for his or her carelessness. However, using punishment should always be careful. 4. 2 Coping with stress In order to reduce and overcome the stress which could occur in the work place now and in future, CTV should start implementing concrete actions. For example, doing job redesign that changes the job depth and breadth can rebuild the job tasks with more diversity and authority. CTV could socially support its employees by planning events and activities which can improve the employee’s social life. The human resource department could establish a family friendly policy for the employees, which will allow the staff to balance better between their job duties and family responsibilities (Grant Parker, 2009). Finally CTV could also introduce stress management programs and work balance programs to allow its employees to arrange their time and tasks effectively with a wisely designed working schedule. . 3 Attribution theory Concerning the above analysis, some work-related attitudes among employees in CTV Inc. should be modified or reinforced. Since attitudes can be modified through persuasively changing people’s beliefs and values (Textbook, p120), holding seminars and developing training programs can indeed help improve the work-related attitudes of CTV workers. First, employees should improve their awareness of the limitation of viewers’ knowledge about the journalists’ or broadcasters’ personal conditions. Interactive activities involving CTV employees and CTV viewers can be conducted to help them establish better mutual understanding. Then, mangers can hold discussion panels to reinforce the belief that working in CTV requires rigorous work ethics and extensive sense of responsibility, especially as journalists and broadcasters. And through these trainings, the employees will be encouraged to ponder internal factors for their own behavior and be more aware that their self-perceived minor mistakes could be fatal to the further growth of their company. Besides, CTV Newsnet should enhancee its employees’ personal skills to maintain its professionalism and reliability. According to the concepts of job performance, individual job performance is heavily affected by his or her general cognitive ability, which refers to intelligence (Textbook, P149). Training programs can be conducted to refine speaking skills of the anchors so that they can be more careful and thoughtful about wording when broadcasting the public information. Moreover, periodical seminars can be held to retain employees’ proper consciousness of political, religious and ethnic issues and to enrich their storage of the relevant knowledge. 5. Conclusion About decade ago, CTV Newsnet anchor Avery Haines’ offensive remarks were aired mistakenly and caused great controversies in the public. The management was facing a severe challenge: the news station’s reputation and growth were threatened. Through OB analysis we have found that certain traits of Haine’s personality, i. e. low level of emotional stableness and ack of conscientiousness, workplace stress from too much workload and pressure, as well as different attribution processes conducted by the anchor, her coworkers and the audience may all causes contributing to the problem. 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